May 26, 2017

Data Overload: When It All Becomes Too Much

December 2, 2015 Shanti Shunn

There are a multitude of recent success stories surrounding big data. Google has not only used big data for itself, but has also developed tools to help other businesses utilize the continually growing amount of data. For example, Netflix recently used big data to launch House of Cards which, according […]

Apple’s Odd, Yet Effective, Social Media Strategy

October 12, 2015 Brian Solis

CIO’s Matt Kapko recently explored why Apple’s social media strategy seems to play the game differently, according to its rules, and not the best practices of everyone else. We  talked at length about it now and over the years. This time, I focused specifically on the question about why/why not […]

Why CIOs and CMOs need to be joined at the hip

June 24, 2015 Mike Moran

What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures are CIOs and CMOs. So, yeah, they have that in common.

14 Principles of the Future Organization

March 26, 2015 Jacob Morgan

Over the past few months I’ve been sharing a series of posts on the 7 Principles of the Future Employee and the Evolution of the Employee. This was followed by the 10 Principles of the Future Manager followed by the Evolution of the Manager.

Is the CMO becoming the Chief Collaboration Officer?

February 23, 2015 Jeff Perkins

In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. The builders of the brand. The generators of […]

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