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Oracle Finds ProfitLogic Fits Its Buying Pattern
By David Utter
Expert Author
Article Date: 2005-07-05
Larry Ellison's company adds the small Massachusetts-based maker of retail pattern analysis software to its arsenal.
The big database company, which picked up PeopleSoft and several other companies over the past few months, has made another addition to its application line.
ProfitLogic provides retail profit optimization solutions to merchandise sellers like JC Penney, Nordstrom's, and Ann Taylor. The company bills itself as a pioneer in merchandising analytics for 20 years.
Oracle sees ProfitLogic as a valuable addition to its formidable application line and its signature database systems. "ProfitLogic's software provides analysis that helps retailers put the right product, in the right store, for the right customer, at the right time," said Duncan Angove, general manager, Oracle's Retek Global Business Unit.
"Our acquisition of ProfitLogic will create the most comprehensive software solution for the retail industry."
One analyst predicts merchandising analytics will be even more important to retailers. "The top priority for retailers in 2005 is to inject insight from all aspects of customer demand into every retail process flow," said Scott Langdoc, Vice President of Research noted in an AMR Research Alert.
"Benefits include tighter execution, more accurate forecasting, and a reduction in out-of-stocks, resulting in potential 10 percent sales and 5 percent margin growth for an average Tier 1 retailer."
About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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