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07.27.09

Is Cloud Computing Really Ready For Business?

By Mike Moran

You hear lots of talk about cloud computing, but is it really practical? It might sound cool and many cloud computing services are even free, but can you talk your executives into it? What are the kinds of things that they will ask that you need to think through? If you want to try cloud computing in your organization, you need to know what they will ask and be ready with the answers.

Although everyone believes that cloud computing will be better than the boring technology we use today, is it really ready for business?

In some ways, cloud computing is already here. If you're using Gmail, you're part of it. And lots of people are looking at cloud computing as this great bunch of free services that change IT. But most businesses are reluctant to have Google reading all of its e-mails.

Closer to the enterprise view of cloud computing is perhaps Salesforce.com, where secure servers hold private information as a service for their clients. Because even though cloud computing is new, the questions that must be answered are old:

Does it meet our requirements? Whether it is software or it is a service, the question is the same. Being in the cloud doesn't change what you need.

Is it secure? This question is the same as for software, too, but even harder to answer. With software, you need to evaluate the security features of the software, but you know your operations team will do the heavy lifting. With cloud computing, you must evaluate the vendor's ability to secure your data.

Is your data safe? Again, when you run your own software, your team backs up your data. With cloud computing, you either depend on the vendor to do this, or you must extract the data from the cloud and back it up on your own.

Is the vendor stable and reliable? You care about this with software, too, but again the stakes are higher for cloud computing.

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With all these hard-to-answer questions, why is cloud computing so hot a topic?

First off, it is usually cheaper--vendors can apply economies of scale and the use of just one platform to keep their costs and yours low, and you need a lot fewer people to maintain a service than software running on your hardware.

Maybe more importantly, it's usually simpler. The complexity of installing, configuring, maintaining, upgrading, debugging, and operating software on your own hardware is becoming unaffordable. When you outsource operations, which cloud computing does, it is a lot easier. You don't need much more than a browser. And new features are rolled out every month, not once a year in an excruciating upgrade process.

I believe that cloud computing is definitely the future, and for many companies it is the present. But we can't adopt it on blind faith. We've got to ask the hard questions to be sure that we get the benefits without the downside.

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About the Author:
Copyright Mike Moran

Mike Moran is an IBM Distinguished Engineer, expert on Internet marketing, and the author of Search Engine Marketing, Inc., the best-selling book on search marketing. Mike also writes the popular Biznology newsletter and blog.

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