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03.30.09 Are You Up To Date On Web Analytics Technology?  By Manoj JasraLast week CMS Watch announced they have launched a new web analytics training course called: "Fundamentals of Web Analytics Technology." The 4 module course is taught by CMS Watch founder, Tony Byrne and costs $395. Check out the learning objectives of the Web Analytics Course below: Module 1: Web Analytics Business Case & Scenarios • Define Web Analytics and distinguish among the core concepts of Web Data, Web Metrics, Web Analytics, and Web Measurement • List seven potential business benefits of Web Analytics • Account for seven potential cost items in any Web Analytics solution • Identify eight potential internal roles that your team might require for an effective solution • Articulate twelve use cases for Web Analytics, grouped according to functional requirements, website orientation, and internal resource availability Module2: Core Architectures & Technical Services • Distinguish between two core architectural approaches • Identify the three main types of data collection, as well as the pros and cons of each • Articulate the value of data verification and sampling • Identify the tradeoffs among different approaches to tracking individual visitors, including key issues with cookie-based tracking • Describe the two common methods for tracking mobile users and their shortcomings • Distinguish between two competing approaches to tracking video usage, including pros and cons of each • Identify workarounds for dealing with "Web 2.0" challenges like RSS and user-generated content
Module 3: Web Analytics Business Services • List "standard reports" and cite examples • Articulate the differences among different types of "dashboards" • Describe the value of more "advanced" reporting services, like segmentation, data mining, and campaign analysis • Understand the differences among various types of auxiliary services in general, and data integration in particular • Cite key considerations when assessing the usability of a system and its reports • Describe your organization's needs in respect to user management and report distribution services Module 4: Selecting & Implementing Web Analytics • Articulate a standard process for documenting Web Analytics requirements • Identify five key categories of metrics requirements • Categorize two-dozen Web Analytics vendors according to four marketplace categories • Develop a technology selection roadmap, based on organizational objectives, functional requirements, and scenario fits • Match a Web Analytics development project to a standard technology project methodology • Contrast three approaches for securing external help • Articulate at least four implementation best practices Comments About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com |
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