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03.03.09 Accurate Reports And Monitoring For Social Media  By Bill IvesI am crossing posting this from AppGap as I am now using the free version of this tool and find it quite helpful. The new Web offers great transparency if you are able to find what is being said on a topic in the maze of information. I recently commented on ten reputation management tools see - Ten Ways to Track Your Online Reputation. A few days ago, I spoke with Aaron Newman, CEO of Techrigy about their offering in this space. As we started the conversation I realized I had his book, Enterprise 2.0 Implementations, on my desk. The review copy was given to me after I interviewed Aaron Fulkerson of MindTouch, the book's technical editor. I have only read a few chapters so far but it looks like a great resource. As we discussed, people are turning increasingly to the Web to help with decisions, including purchasing products. Companies and individuals are also becoming more aware of the need to monitor what is being said about them on the Web and to take action to respond to both positive and negative mentions. Techrigy is designed to address this need with a balance of comprehensive analytics, simplicity of use, and a modest price point. From what I have seen they have accomplished all three goals with their SM2 product. They are building a warehouse of online conversation, adding ten million a day and have reached the one billion mark. With each conversation, they have added up to 35 fields of associated meta-data including profile information, sentiment and tone, demographics, links and more. This storage allows for more rapid search results that have associated demographics. I found it interesting that 800 million of these conversations come from blogs and 140 million come from Twitter feeds but they are not limited to these channels. The SM2 analytics sit on top of this warehouse. SM2 has 2 types of searches: Basic and Advanced. A basic search is the preferred method, but only supports the AND operator. For example: "Obama" and "President". From time to there is a need for other operators such as OR, NOT, NEAR, etc.
The advanced search feature has the ability to support these searches. For example: "(Obama or Bush) and "President". SM2 searches also have the ability to exclude phrases from a search. Adding an exclude word will cause a result to not appear if it contains one or more of the phrases configured in the exclude phrases. "Obama" and "President" with an exclude word of "Inauguration" will exclude all postings with the word respectively. SM2 produces a variety of reports and allows for extensive filtering of these reports. Below you can see a daily report with some of the possible filters indicated in the drop down menu. The left column also shows some of the many ways to look at the data by daily volume, themes, demographics, map overlay, sentiment, etc. Continue reading this article. About the Author: Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog. |
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