• Are You Too Inward-Focused?
  [September 18, 2006] Technology can act as a wall or a door between the organization and the customer. Too often it is becoming a wall.
• Transparency Key to Shift?s Win
  [September 6, 2006] Shift Communications, home to social media advocate Todd Defren, was named agency of record for Novell, largely on the strength of Shift's well-documented social media chops.